London has no shortage of expensive property, but there are some streets where the price of a home moves into an entirely different league. Think grand Victorian villas, stucco-fronted townhouses, enormous detached houses, private gardens, diplomatic neighbours and, in some cases, homes costing more than £10 million.

According to Rightmove's 2026 annual ranking, Winnington Road in Hampstead Garden Suburb is London's most expensive street, with an average asking price of approximately £12.54 million. The list is dominated by some of the capital's most prestigious neighbourhoods, including Belgravia, Knightsbridge, Kensington, Chelsea, Hampstead and Regent's Park.

It is worth remembering that these are average asking prices rather than prices actually paid. Actual completed sales can be considerably higher or lower depending on the size, condition and type of property. Recent Land Registry-based data also shows that some of London's ultra-prime streets have median sold prices well above £10 million.

So who actually lives on these streets – and what makes them so expensive?

1. Winnington Road, Hampstead Garden Suburb – £12.54 million

Average asking price: £12,538,095

Winnington Road in north London takes the number one spot in 2026, and this isn't the first time it has topped the list. The leafy road runs through Hampstead Garden Suburb, close to Hampstead Heath and Kenwood.

The properties here are a world away from the typical London flat. Large detached houses sit behind substantial gardens, with many properties offering multiple bedrooms, garages, landscaped grounds and enough space for a serious home office – or several.

Recent properties advertised on Winnington Road have included a 10-bedroom mansion priced at around £18 million, while another substantial house has been marketed at approximately £5.5 million.

Who lives here?

The area attracts wealthy families, senior businesspeople, entrepreneurs and high-net-worth buyers looking for space and privacy without giving up access to central London. It is particularly appealing to people who want a suburban feel while still being within easy reach of the West End and City.

Why is it so expensive?

Space and scarcity. Large detached houses with generous gardens are exceptionally rare in London. Add Hampstead Heath, excellent schools, mature trees and a prestigious residential history and the price rises quickly.

2. Chester Square, Belgravia – £11.55 million

Average asking price: £11,546,429

If Winnington Road wins on space, Chester Square wins on classic London glamour.

Located in Belgravia, just a short walk from Buckingham Palace, Chester Square is lined with elegant white stucco townhouses arranged around one of London's famous private garden squares.

This is prime central London property at its most traditional.

Who lives here?

Belgravia has long attracted politicians, diplomats, international businesspeople, wealthy families and celebrities. Its central location also makes it popular with international buyers who want a prestigious London base.

Why is it so expensive?

You are paying for much more than a house. A property here can come with a historic façade, a private garden square, high ceilings, large entertaining spaces and one of London's most recognisable addresses.

And unlike a new development, these homes cannot simply be replicated. There is a finite number of them.

3. The Bishops Avenue, Hampstead – £8.93 million

Average asking price: £8,930,650

Known around the world as "Billionaires' Row", The Bishops Avenue is one of London's most famous luxury addresses.

The leafy road runs between Hampstead and East Finchley and became synonymous with enormous mansions, many of them built on unusually large plots.

Despite its reputation, the street is quite different from the compact townhouse streets of central London. Here, the attraction is largely about land, privacy and scale.

Who lives here?

The road has historically attracted extremely wealthy international buyers, entrepreneurs and business figures. It has also become associated with overseas investors seeking large London homes.

Why is it so expensive?

Land. Large plots are incredibly difficult to find in London, particularly within a relatively short distance of central areas.

A mansion surrounded by its own private grounds is a completely different proposition from a townhouse or apartment – and there are very few opportunities to create more.

4. Thurloe Place, South Kensington – £8.90 million

Average asking price: £8,904,545

Thurloe Place sits in one of London's most desirable pockets of South Kensington, close to the Victoria and Albert Museum, Natural History Museum and Royal Albert Hall.

It is also within easy reach of Harrods and Knightsbridge.

The street itself combines elegant period homes with apartments, giving it a slightly more varied feel than some of the ultra-exclusive private squares.

Who lives here?

Expect a mixture of wealthy London professionals, international families, investors and people who want to be close to London's museums, restaurants, shopping and international schools.

Why is it so expensive?

Location is everything. This is one of those parts of London where you can walk to some of the capital's biggest cultural attractions, Hyde Park, Knightsbridge and excellent restaurants.

Actual sales can vary enormously by property. For example, recent records around Thurloe Place include flats selling for hundreds of thousands or several million pounds, while larger properties can command much more.

5. Ebury Square, Belgravia – £8.52 million

Average asking price: £8,521,111

Ebury Square combines the best of old and new London.

The square sits in Belgravia, close to Sloane Square and Victoria, and is surrounded by some of the capital's most desirable period architecture alongside luxury apartment developments.

Recent recorded sales demonstrate just how wide the price range can be. Individual properties have changed hands for several million pounds, with some apartments selling for £8 million or more.

Who lives here?

Affluent professionals, international buyers, wealthy families and people wanting a central London pied-à-terre all contribute to the area's appeal.

Why is it so expensive?

The combination of Belgravia's prestige, beautiful architecture, private gardens, excellent transport and proximity to Chelsea and Westminster makes this an exceptionally desirable part of London.

6. Knightsbridge – £8.26 million

Average asking price: £8,260,000

Few London addresses are more recognisable than Knightsbridge.

Home to Harrods, Hyde Park and some of the world's most exclusive shops, Knightsbridge is the ultimate central London luxury address.

And the actual property market here is enormous in scale. Rightmove records individual Knightsbridge sales ranging from luxury flats to properties selling for tens of millions of pounds. One apartment in 100 Knightsbridge sold for £34 million in December 2025, while another Knightsbridge apartment sold for £9.5 million in March 2026.

Who lives here?

Knightsbridge attracts international buyers, wealthy entrepreneurs, senior executives, celebrities and people looking for a London base rather than a conventional family home.

Interestingly, flats dominate the local market. Rightmove puts the overall average sold price in Knightsbridge at around £3.42 million over the last year, although individual properties on the most prestigious parts of the address can be worth dramatically more.

Why is it so expensive?

It's the ultimate combination of location, luxury and limited supply. Hyde Park is on the doorstep, Harrods is minutes away and some of London's finest restaurants, hotels and cultural attractions are within walking distance.

7. Wilton Place, Belgravia – £7.92 million

Average asking price: £7,921,429

Wilton Place is another quintessentially Belgravia address, running close to Wilton Crescent and Hyde Park Corner.

It is the sort of street where the architecture itself forms part of the price tag: grand terraces, elegant façades and large period interiors.

And unlike some streets where the headline figure is based largely on asking prices, there have been substantial recent transactions here. 23 Wilton Place sold for £8.75 million in March 2026.

Who lives here?

The typical buyer is likely to be someone for whom location and prestige matter as much as square footage – including international families, senior professionals, business owners and wealthy London residents.

Why is it so expensive?

Wilton Place offers something that is almost impossible to recreate: a historic London townhouse in one of the capital's most established luxury neighbourhoods.

8. Montpelier Square, South Kensington – £7.41 million

Average asking price: £7,405,000

Montpelier Square is one of those London addresses that manages to feel surprisingly peaceful despite being incredibly central.

Located in South Kensington, the square is surrounded by attractive period properties and private gardens and is close to some of London's best-known museums.

Who lives here?

The area attracts wealthy professionals, families, international residents and buyers who want access to central London without living directly on a busy main road.

Why is it so expensive?

Again, it comes down to a combination of architecture, greenery, location and scarcity. A house on a beautiful garden square in central London is a very different proposition from a standard city property.

9. Cumberland Terrace, Regent's Park – £7.40 million

Average asking price: £7,400,000

Cumberland Terrace is particularly interesting because it offers something different from Belgravia and Knightsbridge: spectacular Regency architecture directly overlooking Regent's Park.

The terrace was designed by John Nash as part of the grand early-19th-century development around Regent's Park.

Recent data puts the average value of property on Cumberland Terrace at around £2.76 million, while the most recent recorded sale of a property on the terrace was £9.34 million in April 2025.

Above picture of Cumberland Terrace from 1948

Who lives here?

It appeals to affluent families and professionals who want substantial period architecture and access to one of London's largest parks.

Why is it so expensive?

The views are a major part of the attraction. Add enormous Regency homes, private terraces, proximity to Marylebone and the park itself and the price becomes easier to understand.

10. Holland Villas Road, Kensington – £7.32 million

Average asking price: £7,316,667

Completing our list is Holland Villas Road in Kensington.

The street has a mixture of substantial houses and flats and sits close to Holland Park, one of west London's most desirable green spaces.

The wider street data shows an average sale price of around £4.3 million, illustrating an important point about these rankings: the average asking price for properties currently being marketed can be considerably different from the price of the homes that actually sell.

Who lives here?

The area is popular with wealthy families, professionals, international residents and people who want access to the restaurants, schools and cultural attractions of Kensington and Notting Hill.

Why is it so expensive?

Holland Park provides the big selling point: a huge amount of green space in an exceptionally central part of London. Add large period homes, good schools and proximity to Kensington's museums, restaurants and shops and you have a classic prime London property combination.

So why are London's most expensive streets so expensive?

Looking across the list, there are a few things that repeatedly push property prices into the millions.

1. There isn't much of it

The biggest factor is scarcity. London cannot create another Belgravia or another row of Regency houses overlooking Regent's Park.

2. Space is a luxury

A large garden, garage, multiple bedrooms and generous entertaining rooms are extraordinarily valuable in central London.

3. The addresses are part of the product

On these streets, you aren't simply buying a building. You are buying an address with a reputation that can stretch back centuries.

4. Green space matters

Hampstead Heath, Hyde Park, Holland Park and Regent's Park appear repeatedly around London's most expensive neighbourhoods.

For wealthy buyers, being able to walk from a multimillion-pound house into a huge park is a major selling point.

5. International demand

London remains an international city, and its most prestigious neighbourhoods attract wealthy buyers from around the world. This creates an additional layer of demand beyond people buying a home to live in permanently.

6. History cannot be replicated

Many of these properties were built in the Georgian, Regency or Victorian eras. Their ceiling heights, proportions, façades and garden squares are extremely difficult to reproduce in a modern development.

Is London's luxury property market still booming?

Interestingly, not necessarily.

The headline prices may look extraordinary, but London's ultra-prime property market has been considerably more complicated in recent years. Higher borrowing costs, taxation, political uncertainty and changes to the UK's treatment of wealthy international residents have all affected demand.

Recent reporting suggests that some luxury London properties are now selling for substantial discounts from previous valuations, with buyers having considerably more negotiating power than they did during the strongest years of the prime-property boom.

That makes the current market particularly interesting. A street can have an average asking price of £8 million or £12 million without every house actually selling for that amount.

For example, Land Registry-based analysis puts Grosvenor Place's five-year median sold price at around £27 million, making it technically London's most expensive street by completed-sale data – despite it not appearing in Rightmove's 2026 top ten because Rightmove's methodology is based on current listings.

In other words, there isn't really one definitive "most expensive street in London". It depends on whether you measure asking prices, completed sales, median prices or price per square metre.

And that might be the most London thing about the whole property market.

The bottom line

From the huge detached mansions of Hampstead to the elegant terraces of Belgravia and the luxury apartments of Knightsbridge, London's most expensive streets all have one thing in common: there simply aren't enough of them.

For most Londoners, a £10 million house is firmly in fantasy territory. But for the people who can afford them, these addresses offer something money cannot easily create elsewhere – history, privacy, space, status and an incredibly convenient location in one of the world's great cities.

And as long as wealthy buyers continue to compete for a limited number of exceptional homes, London's most exclusive streets are likely to remain some of the most expensive addresses on the planet.

Prices in this article are based primarily on Rightmove's 2026 Most Expensive Streets ranking, which uses average asking prices from properties listed in January 2026. Where available, recent completed-sale figures from property-price databases and Land Registry records have also been included. Asking prices and sold prices are not directly comparable and can vary substantially between individual properties.